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10 August 2017, 12:12 | Camille Rivera
Lifestage looked a lot like Snapchat. Facebook
Facebook has retired two apps, Groups and Lifestage, the latter a social networking platform mainly for high schoolers, which failed to get traction since its release past year.
The firm told Business Insider it had "learned a lot" from the app and would feed this into Facebook itself.
Facebook has pulled the plug on its teen-focused Lifestage app - that was meant to work as a direct rival to Snapchat - nearly a year after its launch. There was no way to actually enforce the 21 and under rule - anyone could enter in whatever birthday they wanted when signing up - and all Lifestage content was "always public and viewable by everyone, inside and outside your school". Additionally, Lifestage was last updated in October 2016, so clearly the writing has been on the wall for this experiment for a while.
Lifestage was created to connect students going to the same school or university, making all of their posts available to each other. The app will cease working on 1 September, although groups created within the app will continue to be available in the main Facebook app. With Facebook Stories already available for all, it's easy to imagine Facebook implementing some of Lifestage's features.
Facebook has been trying to get users to post more video and has been releasing Snapchat-like features not only on the social network but on Instagram and its messaging apps.
It's not only Lifestage that received the axe. "We will continue to incorporate these learnings into features in the main Facebook app", the spokesperson said. The design was inspired by screenshots of early versions of Facebook, Sayman said, where profiles were much more centered around schools, relationships, and personal qualities. The Facebook Groups app had grown to be very buggy in recent months, often to the point of becoming unusable. What can you say about its shutdown? Thank you again for using the Facebook Groups app. Feel free to sound off in the comments section below!
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