April 22, 2018

Microsoft axes Groove Music service

04 October 2017, 12:11 | Camille Rivera

Microsoft is shutting down Groove Music Services, partners with Spotify to move exisiting users

Microsoft to bring Spotify to Groove Music Pass customers - Windows Experience BlogWindows Experience Blog

Microsoft today announced it will soon shutter both its Groove Music Pass streaming service and the ability to purchase songs and albums in the Windows Store.

Groove Music Pass is the name of the paid subscription for the Groove Music service that Microsoft offers, a-la Apple Music and Spotify, in 22 countries via desktop, mobile, and gaming console apps. "We will continue to invest in and update the Groove Music app on all Windows devices to support playback and management of owned music", said Johnson.

Microsoft had already been working with Spotify to provide access to that streaming app through Windows 10 and the Xbox One platform.

If you've been using Groove Music to collect and curate your music, you will now be able to move them directly to Spotify with just a few simple clicks.

Effective immediately, Microsoft will cease the sale of Groove Music passes. In May this year, Microsoft announced that its Windows 10 operating system had 500 million active users, up from 400 million in September 2016 with ambitions to reach 1bn in the next couple of years.

Spotify is the largest streaming media service, with around 140 million customers, but it's wildly unprofitable; in June, it reported losses of $601 million on revenue of $3.3 billion for 2016.

Microsoft is retiring its Groove Music service and expanding its partnership with Spotify.

Microsoft is not introducing any new music service; instead, the company is transferring existing Groove users to Spotify.

If you're a current Groove Music Pass subscriber, firstly hello.

You can't fault Microsoft for trying, but Groove Music, its Spotify competitor, never took off. To be fair, it was a perfectly competent music streaming service, but there was nothing special about it. New Spotify users may be eligible for a free trial of Spotify Premium, lasting 60 days.

The fact that the FAQ includes the question, "What is Groove Music Pass content?" tells you all you need to know about the popularity of Groove. The timing of Groove Music's discontinuation seemed inevitable.

It will not, however, be migrating playlists, so you'll probably be wanting to think about how you're going to recreate those. Forza Horizon 3, a Microsoft exclusive game, included an integrated Groove Music radio station for users to play their playlists from within the game.

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