gpolit.com
gpolit.com October 24, 2017


Amazon Introduces Logins For Teen Shoppers

13 October 2017, 12:26 | Kenneth Drake

Amazon now lets teens shop with their own account, but with parental approval

The company's newest efforts are aimed at getting shoppers ages 13 to 17 to purchase items on its site- with approval

And more trusting parents can elect to sidestep the per-item approval process and simply set an overall maximum budget.

Teens using the service will also be able to include a personal note when making a purchase (for example: "This is a book I need for class"). Also, they can choose to skip the approval step all together and set pre-approved spending limits, offering teens full freedom.

Under Amazon's new program, teenagers can log into the site using their own credentials.

Teens will be given access to their parents' Prime benefits at no cost.

Analysts say the teenage market could be particularly lucrative for Amazon
Amazon - Press Room - RSS Content - Investor Relations Solutions

For parents, an email or text message is sent when the order is "placed" - that is, when the teen is ready to order, but the item isn't actually purchased yet. Though many college students may come from households that share a Prime Membership, the option for a reduced-price Prime Student membership could be an attractive one for students living on their own. "Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon's policies".

Already, Households allows customers to add other adults to their group as well as children (12 and under) as a part of other services like the kid-friendly subscription Amazon FreeTime Unlimited, for instance.

For the first time, teens can independently use the Amazon app, allowing them to shop or stream content while still keeping their parents informed.

Amazon - which had annual revenue of $136 billion previous year - accounts for roughly one-third of all online US sales. To get started, parents can visit amazon.com/forteens or sign up via a text or email invitation from their teens. Amazon is trying to replicate that feeling for the digital generation.



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