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Essential Phone gets massive price cut ahead of iPhone X launch
25 October 2017, 12:25 | Rudolph Thomas
In midst of Pixel 2 XL issues, Essential Phone gets a permanent price cut to $499
The much-hyped, Andy Rubin-backed Essential Phone was launched in August. Of course, Essential doesn't see it that way and calls the aggressive drop in price a "massive campaign to attract attention". However, the company will launch a similar promo in Canada as well, although details aren't yet available. Those who already bought the device at the old $699 price tag won't be left behind: Essential is also offering a $200 "friends & family" compensation code, which you can redeem on the website towards an Essential 360 Camera Mod or lower the price of another Essential phone - that means you could get the Essential for as little as $300. It's pretty clear that the reason for the unexpected price cut, less than two months after it started shipping retail units, is that the high-profile phone has not been a huge success. Apple, Samsung and many other brands follow the strategy while launching a new device.
Despite sporting an interesting design, edge-to-edge display, and having introduced the screen "notch" well ahead of Apple's iPhone X, the Essential Phone hasn't really taken the USA market by storm, with some suggesting that the attention the phone initially got was down to Rubin's involvement as a pioneer of Android, rather than the handset's credentials.
Prices of Android phones have been known to reduce gradually but this drop is seen as a sign that the phone isn't doing well in the market.
To recap, the Essential Phone comes with a 5.71-inch edge-to-edge display on the front (2560 x 1312 pixels), dual cameras, and lacks a standard 3.5mm headphone jack. The smartphone features a Snapdragon 835 and comes with 4 GB Ram. Lastly, it includes a dual-camera setup on the rear with a regular 13-megapixel f/1.85 shooter and another monochrome sensor.
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