May 21, 2018

Amazon Alexa's Star-Studded Super Bowl Commercial 2018

07 February 2018, 12:49 | Kenneth Drake

Press. All rights reserved. This material may not be published broadcast rewritten or redistributed

Here's a look at the best and the worst Super Bowl ads

Companies like Amazon, Apple, and Google are battling to have their digital assistants - along with the required devices like smart speakers - front and center in consumers' homes.

Here's the commercial in case you want to test out your Echo before the big game.

From Amazon's Alexa losing her voice to Bud Light's Bud Knight, CNN breaks down some of the most memorable commercials from the 2018 Super Bowl in the video player.

In a blog post, Amazon's director for speech recognition Manoj Sindhwani explained how this method was going to be rolled out ahead of the Super Bowl to prevent millions of devices activating all at once. With our set of tips and tricks, you'll know everything you need to in order to make the most of your Fire tablet.

Amazon created acoustic fingerprinting technology that can distinguish between the ad and actual customer utterances, according to the company.

Amazon's "Alexa Loses Her Voice" commercial has been dubbed the best of the Super Bowl 2018 advertisements.

The No. 1 Super Bowl ad came from Amazon.

Amazon acknowledges that the dynamic fingerprinting isn't ideal, but up to 80% to 90% of devices won't respond to the broadcasts thanks to the dynamic creation of the fingerprints. "The dynamic fingerprinting isn't ideal, but as many as 80 to 90 percent of devices won't respond to these broadcasts thanks to the dynamic creation of the fingerprints", reads Amazon's blog. "It's a very positive surprise for us".

"In Austin, it's sixty degrees, with a cha -" Amazon's Alexa says at the beginning of the ad.

He then recorded someone saying "Alexa" and deleted that frequency band, and his own Echo speaker ignored the command - seemingly proving the theory correct.

Now Amazon is shooting down the theory that it was sending a signal.

Other News

Trending Now

How to Watch Espanyol vs. Barcelona
Espanyol will be roared on by their own fans, but they know that the visitors are the favourites to win this game. He then ran to the home supporters and raised his finger to his lip in a "shushing" motion.

Red versions of Honor 7X, OnePlus 5T announced for Valentine's Day
The Lava Red OnePlus 5T brings a more pinkish hue to the stage, but tends to shift with the way the light reflects on the surface. OnePlus also announced four discounted bundles for Valentine's Day, which have a 15 percent discount over the original price .

No difference in Pakistan on Kashmir policy: PM Abbasi
Pakistan fought the biggest war on terror in the world with huge sacrifices and succeeded whereas the world had failed, he added. PM Abbasi said that there has been no interference by the federal government in the previous assembly elections of Kashmir.

J&K: LeT attacks Srinagar hospital to free Pakistan accomplice, two cops killed
The escaped LeT terrorist was arrested previous year in south Kashmir's Shopian district by the Rashtriya Rifles. He was brought to the SMHS hospital for a medical checkup along with other prisoners from Central jail.

McDonald's (NYSE:MCD) Given a $187.00 Price Target by SunTrust Banks Analysts
Following the completion of the transaction, the insider now directly owns 49,778 shares in the company, valued at $8,378,632.96. The average volume for The Procter & Gamble Company (NYSE:PG) has been 7.03 million shares per day over the past 30 days.

PS4 and Xbox One Fixes
The Xbox One's Patch will address and allegedly resolve "all matchmaking functionality issues" in Monster Hunter World . It's already sold well over five million copies on release and continues to be the talk of most console gamers these days.

Essential Phone To Skip Android 8.0 Update, Will Wait For Android 8.1
Just like the Android 8.0 beta, you'll need to have the Android SDK set up on your computer to sideload the OTA file. For a device that runs close to stock Android, one would think it should have received a stable update instead.

Andre Drummond replacing John Wall in All-Star game
Additionally, Drummond's making 54.9 percent of his shots and 61.9 percent of his free throws, another drastic improvement. After Drummond was given the All-Star game berth, Brown took to Twitter to show his confusion at the perceived snub .

Trump reportedly asked Rosenstein if he was 'on my team'
Trump has fumed about the ongoing probe, declaring it a " witch hunt " concocted by Democrats to damage him politically. Rosenstein, Attorney General Sessions and [FBI Director Chris A.] Wray have work to do", Nunes said.

Aubameyang and Mkhitaryan impress on Arsenal home debuts
Everton looked more organized in the back in the second half and were getting into the game as Arsenal also slowed down the pace. Sam Allardyce hooked Michael Keane at half time as his season is going from bad o worse, hopelessly exposed again.