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Amazon Alexa's Star-Studded Super Bowl Commercial 2018
07 February 2018, 12:49 | Kenneth Drake
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Companies like Amazon, Apple, and Google are battling to have their digital assistants - along with the required devices like smart speakers - front and center in consumers' homes.
Here's the commercial in case you want to test out your Echo before the big game.
From Amazon's Alexa losing her voice to Bud Light's Bud Knight, CNN breaks down some of the most memorable commercials from the 2018 Super Bowl in the video player.
In a blog post, Amazon's director for speech recognition Manoj Sindhwani explained how this method was going to be rolled out ahead of the Super Bowl to prevent millions of devices activating all at once. With our set of tips and tricks, you'll know everything you need to in order to make the most of your Fire tablet.
Amazon created acoustic fingerprinting technology that can distinguish between the ad and actual customer utterances, according to the company.
Amazon's "Alexa Loses Her Voice" commercial has been dubbed the best of the Super Bowl 2018 advertisements.
Amazon acknowledges that the dynamic fingerprinting isn't ideal, but up to 80% to 90% of devices won't respond to the broadcasts thanks to the dynamic creation of the fingerprints. "The dynamic fingerprinting isn't ideal, but as many as 80 to 90 percent of devices won't respond to these broadcasts thanks to the dynamic creation of the fingerprints", reads Amazon's blog. "It's a very positive surprise for us".
"In Austin, it's sixty degrees, with a cha -" Amazon's Alexa says at the beginning of the ad.
He then recorded someone saying "Alexa" and deleted that frequency band, and his own Echo speaker ignored the command - seemingly proving the theory correct.
Now Amazon is shooting down the theory that it was sending a signal.
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