March 18, 2018

Spotify job ad confirms it's getting serious about building hardware

22 February 2018, 12:38 | Camille Rivera

Credit Ste Smith Cult of Mac


One of the new job listings that indicate Spotify's move into hardware. Moving into the hardware field could provide Spotify with a route into a more profitable operating model.

"Spotify is on its way [to] creating its first physical products and set-up an operational organisation for manufacturing, supply chain, sales and marketing", the job listing says.

Spotify has actually advertised for hardware recruits before - previous year it listed a position for Sr.

Whilst they don't explicitly mention the products that are in the works for Spotify it's highly likely that they are looking at creating a smart speaker.

Google and Apple are still trying to define the smart speaker market in its nascent stage, each with their own assistant and streaming service.

It's being speculated that the hardware that the company is referring to is its very own smart speaker.

There are also separate new Spotify job ads for a Senior Project Manager: Hardware Production and Project Manager: Hardware Production & Engineering.

Other hints at Spotify hardware that have appeared in the past include a potential smartwatch device, so it's possible we're looking at a wrist-mounted Spotify device somehow. Providing it is a speaker, it will need voice support to compete. If yes, is it working on its own digital assistant?

Or perhaps there's enough demand for music-only devices for Spotify to create such a product, especially considering that Apple has phased out its entire iPod lineup save for the iPod touch. This is a poor guess, though, considering Spotify doesn't offer lossless quality streaming - at least not yet. Apple's AirPods have particularly been hot for a lot of consumers, so there's obviously a market for wireless earbuds that work well.

Spotify is the most famous service for music streaming and one of the biggest databases of music ever seen.

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