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gpolit.com April 24, 2018


Apple Said To Begin Trial Production Of 2018 iPhones Soon

24 March 2018, 12:40 | Camille Rivera

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This could be an indication for Apple fans to expect a price drop from the massive $999 price point of the iPhone X that was launched a year ago.

However, it looks like Apple may launch a 5.8-inch OLED display iPhone at a cost reportedly "much lower" than the iPhone X.

A second report by Steve Shen reveals that Apple is already moving ahead with a trial production of its line-up as we move into Q2 2018. The analyst claims that the manufacturing bill of materials will be more than ten percent lower this time.

According to a report in Taiwanese publication Digitimes, Apple could launch a 5.85-inch OLED iPhone that would be cheaper to manufacture than the original iPhone X (REVIEW).

The research note also added that due to a weak demand for the iPhone X, Apple pulled fewer OLED panels from Samsung Display as the compared to what the company had committed.

9to5Mac, which earlier reported on the Digitimes report, said that it's possible the 6.1-inch LCD iPhone could cost customers $800. This is to avoid the same low yield in 3D sensors that caused delays in the launch and availability of the iPhone X.

While component orders for the 2018 new iPhone series have not yet shown significant increases recently, upstream and downstream iPhone supply chain makers are generally more optimistic about order prospects for the year, said the sources. However, the project was suspended "mid-February and may be eventually terminated". But there's still no confirmation on when Apple will employ its own displays on its iPhones. That should translate to a cheaper price than the $999 price tag Apple has affixed to the iPhone X.

Apple now designs chips for its mobile devices and a move into displays could hurt screen makers like Samsung Electronics Co, Japan Display Inc, Sharp Corp and LG Display Co in the long term. Considering that the iPhone X costs around $400 to make, that equates to about $40 in savings. The iPhone-maker now sources OLED panels from Samsung Display for the iPhone X. We could see Apple displays used in the Apple Watch, iPhone, iPad, and maybe even MacBooks in the future, but there's one big problem: MicroLED is extremely hard to manufacture.

At the moment, the iPhone X is available in two colors - silver and space gray.



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