The full interview with Cook, conducted by Kara Swisher and Chris Hayes following Apple's education event in Chicago this week, is set to air Friday on MSNBC. "We've elected not to do that", Cook said.
"We've never believed that these detailed profiles of people, that have incredibly deep personal information that is patched together from several sources, should exist,".
Earlier on Wednesday, Cook explained in an MSNBC interview Apple's policy of reviewing all App Store applications before allowing them to reach potential users.
Facebook CEO Mark Zuckerberg has come under fire for not protecting user data.
Cook also encouraged companies like Facebook and Google to take action on their own to limit their data reliance, though noted it might be too little, too late. The 33-year old has agreed to appear before US Congress to answer questions over how the company handles data, but declined to appear before the House of Commons Digital, Culture, Media and Sport Committee this week.
Speaking in an interview with United States network MSNBC and tech site Recode, the Apple chief executive said that while he believed tech firms should self-regulate, it was too late for Facebook.
"I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however, I think this certain situation is so dire, and has become so large, that probably some well-crafted regulation is necessary" said Cook.
"I think it's an invasion of privacy".
Apple is offering a new privacy feature on all of its devices that will inform users whenever their data is being collected by one of the company's services.
"We're like the guy in the corner store".
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