Google recommends Firebase Dynamic Links or services such as Bitly and
Luckily, all existing goo.gl URLs will continue working. Google has informed that starting April 13, 2018 both registered and unregistered users of the service will not be able to create new short links.
Instead of goo.gl Google will use Firebase Dynamic Links (FDL), which allows us to give specific links to applications or web services. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more. Starting April 13, 2018, FDLs, which are essentially smart URLs will replace Google's goo.gl.
Google is going this route to encourage developers to use Firebase Dynamic Links - the new link formats that let app and website developers to use one link for many destinations based exclusively on context.
However, users who have signed up for the service from their accounts will be able to use the service for one more year from today i.e, March 30, 2019.
The Google URL shortener has been in operation since 2009, but it's the end of times for the service with Google announcing the service will end on their Google Developers Blog. Users will have to export their short links and import them manually into a Firebase backend. You can create new links with the Firebase console.
Google will be complete depreciating the URL shorter tool from the next year. This is achieved by the use of FDLs, and thus Google is moving its efforts towards that service. Link continue to redirect properly.
As for developers, FDL short links will automatically detect the user's platform and send the user to either the web or your app, whichever is appropriate.
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