April 24, 2018

Special Snapchat lenses for iPhone X finally released

07 April 2018, 09:49 | Camille Rivera

Snapchat harnesses TrueDepth on iPhone X for ultra-realistic Lenses

SnapChat is Releasing Special AR Lenses for iPhone X Users

Those same lenses are now finally being made available to the users.

The new masks include a Mardi Gras mask, a Day of the Dead-style face paint with a matching headdress as well as a shimmering masquerade eye cover. It's not clear how long these iPhone X masks will stay in the rotation ... or if Snapchat plans to develop any more in future. Possibly, more of such senses will make their way going forward.

The new Snapchat lenses are sweet, but has limitations.

The lenses available now makes use of the data from the phone's 2D camera to guess facial features, like eyebrows and mouth. However, the map of user's face Truedepth camera and information of up to 50 face details can be accessed by developers. With this feature, the camera can detect even the tiny movements on your face.

Normal Snapchat filters take a rough guess at what your face looks like based on a 2D image of your mug. Last year, users with ARKit-enabled devices were allowed to superimpose Jeff Koons' giant balloon installations onto real-world places.

Like the other two, you can see the slick lighting effects on both the mask and the crown, but this lens also showcases the face-mapping tech's limitations. The self-destructing messaging app has even tried to monetize its lenses to boost revenue from the advertisers. While the iPhone X's TrueDepth camera data gives a new and more realistic look.

These TrueDepth-powered masks were first demoed by Craig Federighi at the iPhone X announcement event in September 2017. Apple also says it bans developers from creating profiles of otherwise anonymous users by using identifying facial capture information. The first three lenses are the new Truedepth ones.

In the developer agreement, Apple has clearly mentioned that the data fetched can not be used for advertising and marketing purposes, keeping the security issues in mind.

The developer agreement of Apple states face info can not be used for advertising, marketing or generating user profiles.

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